A Google My Business page is a tool that businesses can use to ensure accurate representation online when appearing on search engine results pages. It is a way for a business owner to update and manage how the business details appear across Google products like Maps and Search. According to Google, verified businesses on their site are twice as likely to be considered reputable by users.

One of the top benefits of an updated and accurate Google My Business is finding customers in your local area. Business owners are afforded better search visibility in their geographic area when their listing contains the correct address and contact information. Google is, after all, the preferred search engine for roughly 80-90% of the population.

Google My Business listings are a free way to communicate directly with customers regarding important information about a business. This includes hours of operation, busy periods, directions, photos, a “call” button, and a short description of the business. This powerful tool provides a one-stop location for a customer to learn everything they need to know about your company or business. Having an appealing and optimized listing makes it more likely you will convert a searcher into a customer.

There are many other places to list your business online, but Google is the most popular.